By the direct email marketing has much advantage over such methods and it can offer many higher level of personalization. There are lot of marketing ideas and formats but Email marketing has ruling the roost now also because of its inception. It helps for many conversions from small business to large business. Let’s discuss what Email marketing is and how it helps in business.
What you mean by Email Marketing?
Email marketing means marketing through a channel where companies can send emails with commercial materials to a list of people who have signed up in their email marketing campaign. The aim of this email marketing is to make people to a company’s website or to buy from a salesperson. In Email marketing we can personalize content in emails and create highly segmented audiences.
Email marketing is one of the cost-effective and conversion-rich ways of digital marketing today. Yes today social media, SEO, and PPC have come along and making marketers all excited. But don’t get confused! Email marketing is very potent, low budget, and gets your ecommerce drop shipping store great results.
How Email Marketing works?
This is not a complicated process but needs lot of A/B testing to find how you can communicate best with subscribers in a way which is beneficial for them. The steps by how the email marketing works is
- Sign up for email marketing tool
- Create Email marketing strategy
- Build up your mail list
- Setup the automation task
- Monitor the campaign performance and improve by A/B testing
- Clean up the email list regularly
You can create an email listing and adding users to the list. Send emails to your audience. You can provide different options to segment your audience based on criteria. Create your targeting audience on facebook according to list. Automate various tasks like welcome email to subscribers and other emails based on actions. Then you can send sales directly. Create mail funnels to redirect users to page, product and actions you need to take by them.
Some of the main email marketing tool is
- Constant Contact
Why email marketing is important for business?
By this method you can strongly keep your audience target and reach in a personalized way to business sales. The tools using for this helps your business to reach with clients easier. By staying in contact with audience by giving the offers and the updating to the signed up customers. More over if you reach your customer in real time it will affect more. This can be easily measure and it is affordable too.
How email helps in a wordpress website
There were many functions you can do for email functionality in wordpress website. With WP Mail SMTP you can configure e-mail settings which are compatible with A2 hosting server. For installing WP SMTP Plugin
- Login wordpress dashboard
- In left hand side click plugin
- Click on Add new
- Serach plugin text box, type mail smtp, press enter
- Locatye on WP Mail SMTP by WPForms, click install now
- When wordpress finishes installing the plugin click Activate
A web development agency can use well the email marketing company for them and their product selling. All over it is very easy and helpful to use email marketing for the business.