Well, you might have made a website with one of the best web development company you could offer or a blogger who worked weeks on your blog. But there is a bone to pick here. Is my site or blog successful? How would you know? As most of us might be good at building a site or a blog, there is more to be done than just building it.
If you have reached this blog, you might be pondering for the very same answers.
I am going to start with the basics. When it comes to traffic metrics, you need to know about these three: Unique Visitors, Page Views, and Time on Page or site.
The best way to explain it is if you are an e-commerce store owner. You are new to the game and clueless, so the initial days will have less traffic, but you did some marketing and social media marketing, and it worked. So, at this point, you will have a new influx of individuals who visit your site at least once in a specific timeframe, which is called Unique Visitors. It can measure factors like enhancing website popularity, expanding audience reach, improving advertising effectiveness and increasing website performance.
Now, while unique visitors speak in volumes about the visits made to the site, Page Views talk more about the total number of times your page has been accessed. The relevancy of Page Views can be compared like this: If there is a high increase in the number of page views compared to the unique view, this means your audience finds the content valuable enough to share with others.
If they spend more time, well that is a good sign, it means that they are engaged and enjoy what you have been putting out there on the internet.
This is a simple concept if a customer visits your store and leaves just by viewing it. Now, this is an excellent indicator that your website isn’t meeting your users' needs. A short reminder to you that now is the time to make improvements to your site.
I still don’t have a clue if your site has launched a brand new product, but it got a more than 80% bounce rate. Well, I say bounce back and start reanalysing your page design and content clarity or reassessing your product itself.
The El Dorado of web metrics for any kind of website is the Conversion Rate, a metric that could let you know exactly if your business has made it. Conversion Rate measures the exact percentage of users who visited your website and have taken the desired direction on your site, such as buying a trinket, completing a digital download, etc. Conversion Rate is a metric that directly ties your web page’s performance to your business goals.
Now, these are visible markers to rate whether your website is useful, valuable, and engaging. With comments and reviews, you can interact directly with your consumers.
Comments and reviews are engaging ways to tell you a lot of things, such as whether you're doing a terrific job with your site or if you're on a sinking boat, whether your consumers need something new or if there is something you can improve in your site, and much more.
One of the major reasons anyone walks out of a website is the lack of speed. Well, yes, it's frustrating to see that buffering go on and on. If your website takes too much time to load, that is the cue for any visitors to take their business elsewhere. Consumers buy what they see and what they like, and if it's going to take centuries to load, well, it's time you fixed it.
The world has shifted from PCs to laptops, and now laptops are used for smartphones, tablets, or anything that fits in our palms. The crucial aspect you need to focus on is making sure your website is highly responsive for any gadget, especially smartphones.
Are you sure your page shows up in search results? Well, there is a term called Organic Search Rankings, and this term is kind of a big deal among marketers. Organic Search Ranking refers to the position a site occupies in the SERPs (Search Engine Results Pages) based on its relevancy to a specific search query. This thing happens organically rather than through a paid promotion, kind of like how certain videos go viral on YouTube without any paid promotion purely based on the relevancy, originality and quality of the content.
It's like a bridge between two or more interrelated businesses. A backlink is a link that points to your business website from other businesses' websites. Typically, backlinks are very important in SEO, as they work like signals to the search engines that your business website is valuable and crucial. They give businesses a sense of trust and authority while also bringing in referral traffic. Which, in the end, builds a good relationship among other websites in your industry. You can try Natural Backlinks, Paid Backlinks and Manufactured Backlinks based on your business needs.
The success of a business is not focused on one factor or a metric alone but rather on understanding how all these metrics work together in synergy and work in improving the website in time. I say regularly monitor each of these metrics and be ready to improve when needed, create a routine and work it out. The continuity to identify the falls and picking up the reigns to build it back up is where a website's success truly lies.
