No matter what shape or size you have put your website on the Internet when it is set again in a world where lead generation is the key, you need to know how to strategise your data to your advantage.
So yes, you have ways to tell your website is visited. As you might not be aware, knowing the website visits and the demographics of those who visit plays a key role in improving your website, and it is high time you leverage it.
The world centres on the words “Information is power. " An unprecedented predicament can loom over any business. It is a lack of awareness of what we have in our hands. Now, whether you are a rookie business owner, a start-up owner, or a full-fledged business owner, this blog has something for everyone.
Let's pick on some fundamentals.
Google Analytics is the most basic and accessible analytic tool for analysing, assessing, and understanding a website, and guess what? It is free.
With Google Analytics, you can keep up with the latest trends that tick in marketing and also track various details regarding a visitor and their behaviour.
Here are some of the most important metrics you must check out.
With closely analysing these metrics is essential, as they are the indicators that would help you resolve serious issues related to your site and also improve your website user experience.
There are free analytics software like Google Analytics, well they are highly efficient and easy to use. However, you need a software solution that can maximise your marketing efforts and level up your website.
Now, there is software at the top of their game, and how do they do it? With the simple yet sophisticated idea called IP tracking.
Every system comes with an IP address, which is similar to a paper trail in the real world but very efficient. With the IP address, you are creating a digital trail, which most of us are aware of, but we do lack the knowledge to track it. It is best to be left with experts like Matamo, Adobe Analytics, Hotjar, Semrush HubSpot and Kissmetric, to name a few. But these paid software suits give you a comprehensive and optimal solution to ace your analytics game.
Another cool tool that you should definitely pick up to learn more about the efficacy of your website is mouse-tracking heatmaps. What do they do? They help you track clicks, mouse moments, scrolls and much more. How does this help your business? Well, it gives you a detailed, clear picture of how your consumers use your website.
What blew my mind when I first learned of heatmaps is how the idea of tracking where the mouse of the visitor ends up can tell more about your website's user experience. It helps to assess the design and layout of the site, how they work for each consumer, do your visitors love it or hate it, Does the design keep them occupied to stay on the site, and do they come back as well. By analysing and tweaking it on routine, can help you improve user experience and bring up that much-needed CONVERSION RATE.
Now, GA4 might give you an ocean of data, which is very helpful, but do you know you can set up alerts?
So, the last time I checked, Google Analytics lets you set an automatic alert connecting to your email if your organic session drop week or week. Several other reasons you could set up an alert are to detect if there is an unusual number of specific visitors to a particular page on your site. What benefits can you analyse, study, and apply to the other area if it's relevant.
It is evident that leveraging analytics and strategising it benefit your business growth. But not everything works for all kinds of business. You have to figure out your business goal and tailor it to the industry in which you are trying to make a breakthrough. Rather than creating expensive marketing efforts, I say ideally, focus a bit more on what will happen behind the scenes, learn, and strategise so that you reap better than what you sowed.
