In this digitally advanced world, it is essential to have a clean, and visually attractive website and then the white space is one method towards it. A professional website development services company always ensures to enhance the website from the design stage itself to avoid clutter in the future.
Web designing requires creative thoughts where you have to decide and arrange all elements in appropriate space in the way it adds user experience. There is a lot to plan about the layouts of each element with random placing to find perfect space for each item before finalising the position. But it's a bit awkward to see blank spaces in the website.
There are chances of appearing blank spaces after arranging all images, buttons and other elements on the web page. Blank space or white space is an empty space left in between the design elements placed. Even though blank spaces seem to be a waste, it can be a key in improving user experience if used effectively. White space is an essential for user experience and should be treated well in a way that doesn’t affect the users in achieving their goal.
Here you will get to know how you can utilize those existing blank spaces on the website and create new design ideas.
- Enhance the content: It feels connected when various elements are close. But it might be different when a blank space is left between them. It makes disconnected within the elements and thus filling those areas with valuable contents enhances the user experience. Contents included can be testimonials or reviews, FAQs or any relevant quotes that could increase the trust among the audience. Call-To-Action(CTA) can be provided for a direct user action to sign up a newsletter or initiate any purchase. Animations are another thing that can decrease the blank space by engaging the users. By enhancing contents these ways, those blank spaces can be utilised effectively.
- Add visual elements: Visual content makes the website more appealing to visitors and captures their attention. Visual contents can be images, videos and graphics and placing these elements in blank spaces avoids the mess. It is easy to clearly communicate using visual elements. Icons and illustrations can be provided to convey the messages more easily using icons than text. The overall look of a page can be enhanced by adding images. All these elements in the website add depth and create a strong impression among users.
- Design elements: Adding elements like design borders and patterns can also create depth to the page with any clutter. Design borders divide the section using any line or boxes which also highlights those sections. Patterns provided in the background also create a depth.
- Enhance navigation: A blank space often disrupts the users while scrolling through the website. There are chances where users are confused and might get lost in the middle of the page. So analysing and improving the navigation is crucial to reduce bounce rate and keep the users engaged. Adding breadcrumbs in the blank spaces is the best way to enhance your navigation. You can add section jump links for single page websites providing a smooth navigating experience for the users. Ensure you provide a clear next step option once the user has reached the dead end without feeling lost. These actions used in a blank page creates a way for the users to interact more with the website.
- Optimize for responsive design: Poor responsiveness is a concern as it can cause blank spaces in the website. A website layout without proper alignment in all kinds of devices like desktop and mobile creates whitespace. It is important to ensure responsiveness in mobile devices as many users visit the website through it. So poor responsiveness affects the user experience and using correct CSS media queries allows to create a style that applies for all devices of different sizes and resolutions.
So regularly test and make sure the blank spaces don't affect the website and user experience. There are heatmaps to discover how users see the blank spaces and the actions they take further. A blank page has two sides. It is a best experience for users if used effectively and if not fill these spaces with relevant content and elements that increase the user engagement and reducing bounce rates.
