User experience(UX) plays an important role in ensuring a better experience for the users. For a website for any product or service, a good UX design is the key to satisfying the users and giving them a better experience that makes the product usable. During web development, rather than a product or website being functional, it should also be smooth and enjoyable for the users. Business goals and objectives are considered, and UX is put into effect by knowing the users, their needs, abilities, and limitations.
Aesthetically pleasing websites are created by UX designers where users can naturally handle them in a smooth way. They first understand the user requirements, goals, and then analyse the competitors. UX designer gives priority to end-user experience in which usability, accessibility, and functionality come in line and not just the visual aesthetics. A design is said to be good only when it meets the user's needs and provides a smooth and interactive experience with the product.
In the process of user experience design, there are 5 things to keep in mind.
The first 5 seconds are the time during which users judge a website. So it is crucial to engage the users in the website with a visually appealing and seamless design. This develops trust among the users in your website. The design is to be created with a professional touch that keeps a hold on the user. A visually stunning design with elements like easy navigation, search bar, and testimonials.
A clear and easy-to-use navigation, along with a visually appealing design, customer testimonials or reviews, providing contact information, search, and other elements, are central to a trustworthy design. Choosing the right colour combination, images, and fonts has an impact on creating an image for the product website. It guides the users in finding what they need and thereby improving the user experience.
Usability refers to how well the website engages and interacts with the users and how responsive the website is across devices. Usability focuses on making the website or the product easy to learn, access, and use efficiently. Optimizing Images, code, and enabling caching helps in delivering the best browsing experience, improving loading times. A design’s usability should include various elements like effectiveness, efficiency, engagement, ease of learning, and tolerating errors. Usability in a website is important, as users can easily leave the website if it is confusing and difficult to navigate
UX design is ultimately a combination of psychology and technology. Whatever the website or product is, the design you create and the way people think is all matter. Various subconscious factors like emotions, behavior, color psychology etc. influence the users in their actions on the website. So following certain principles helps to persuade the users visiting the website. Giving something for free or a trial offer may hold the users on the website. Any commitments being able to be made with the user, like signing up for a newsletter or participating in any contest, give a positive user experience. Review is a major factor to gain the trust of the users, and thus collecting valuable reviews impact on decision making. Create authority for the website by listing any certifications or testimonials from highly authorized sources.
Copywriting is writing and structuring a copy on websites to motivate users to achieve the goal and improve user experience. It is important to include UX copy in the website for the users to navigate the user throughout and complete the goal. Keeping the copy simple, precise, helpful and easy to understand helps in enhancing the user experience. UX copy can be a microcopy, interface copy, UI content or content from a chatbot.
Gathering both quantitative and qualitative data and analysing it is essential while designing a new or existing website. These data can be used in making design-related decisions. Data shows how the users are interacting with the website, and thus improves the user experience. Proper analysis helps in understanding the satisfaction level of users and any hurdles that prevent the users from taking actions. Including exit surveys helps in finding out the reason why the visitors leave the website, thus focusing in that area to improve the user experience. Another way to analyse the website is by using usability testing tools. These tools allow in identifying any problems users face while visiting the website which helps you in taking proper steps to enhance the experience.
