Effective ways to use online reviews in web design?
For running a business the reviews play an important role. Majority of the customers check the product reviews to decide whether to stick onto it. They believe it and take decisions based on the experiences of the Moreover, reviews bring trust among the customers which could hold the customers there. It could reach a large number of audience resulting in great sales.
At times it may give some negative reviews when the reviews shown exceed the limit. When more reviews on a positive side are showcased consumers get irritated on its over promotional side and it could affect the business. So here we exhibit how to give online reviews in an effective way.
Importance of online reviews
- Visibility:
- Trust leads to new customers:
- Increase sales:
Now rather than going to offline stores shoppers prefer to find their products to purchase through search engines and social media platforms like google, facebook, instagram etc.These platforms show each website in a unique manner with quality contents. But most of the contents and websites will show not much difference as if all of them have the same motive. So giving reviews from the existing users adds a milestone to the business.
Google reviews make the brand trustable with the reviews given by the customers who have already used the brand. This creates an impression to the people approaching and majority of them could turn into new customers.
At first people may be confused to try out a new brand. So they would directly go to the reviews to know more about the product and its quality. So the satisfied people turn out to be new customers. Sales improves here with the customer reviews.
Best way to use online reviews
As review is essential in boosting sales and gaining customers we need to focus on giving reviews a better face. Web design companies use this feature to gain more trust from the users. Here shows some creative ways to use reviews which will be a part of the business growth.
- Customer testimonials
- Video testimonials
- Featured reviews
- Review badges
- Star Rating
- Floating popover
The very basic way of showing reviews is through customer testimonials. Here the previous customers reviews about the product in the website in quotes. Their experience in the product is shared through it. It would look better when added a photo and their position, ratings given in stars, and the quotes.
Another way to show the reviews is by sharing a video of the customer talking about the experience of the product from a positive side. This convinces a lot of people by giving a direct message to the audience as they fell for it through watching these promotional videos. It brings a lot of clarity in delivering messages and showcasing the tone and confidence of the customer.
Reviews can be made effective by using a schema markup tool by adding code in the website with a link to the client's website. This helps in optimizing websites with some code and makes it easier for the search engine to crawl and index. The indexed reviews will be shown in the search engine result page.
Using review badges is better than actual reviews in your site. Rather than putting the actual review you can put it in a more attractive way like review badges. Giving badged reviews will also give links to the sites like yelp, BBB or google. This also has an advantage of more attraction, ability to customize, and that will increase the authenticity of the website. And giving badges might attract the customers as they are some trust signals. And that's how you can maximize the space on your website while getting customer ratings.
Star rating is the simplest way of showing reviews. This could also lead to business conversions as well. The users would understand how good the website is with just counting the stars. Nothing more is needed to convince the users when the star rating is given. When compared to the other competitors the website with star rating hit the spotlight and attracts the eyes. There are many people who put their whole trust in the product with counting the stars.
You can also review the system of your website in many similar ways. In web design there are many methods of implementing reviews where it can also be an advertising tragedy whereas useful for social media and google ads. Multiple methods are shown above and below the methods to post reviews. It helps in boosting your business growth as well.
One of the very effective ways to get reviews from clients is giving floating popovers. That is placing it on any side of the website and it flashes to viewers and just by clicking that a form appears where the clients can easily submit their reviews. Very easy and effective way to get reviews.
