What is the golden triangle of SEO?
In this competitive world of digital marketing search engine optimization plays an important role for overcoming all the competitions. We know that millions of websites are competing to get attention from search engines to get higher results in search engines result pages. For creating more attention from search engines seo analyst uses different strategies and concepts. The key idea used by them is the Golden Triangle SEO. This means an area on Google’s search page where the people search and look for a website and click that website. By reaching here there is a chance to get more visitors to your website. Here there is a study behind Golden Triangle Seo which means a user behaviour is mentioned in this process. This is based on an eye-tracking study that means whenever a person visits Google their eyes will start to read from the top-left corner and they scan the first few results in here and then go down a little before stopping. This process creates a triangle-shaped patter so this is called the Golden Triangle. If you are a business owner with a website it's important to know more about this concept because you need to analyse your website performance on search engine result pages. There is a web development company who can ensure it for you. In this blog we will explain more about the Golden Triangle and why it matters here.
What is the Golden Triangle of Seo?
Here the Golden Triangle of SEO can be referred to as an area on Google search result page where users actively focus and click the website most. Earlier studies mention that users have an eye tracking behaviour that they start looking from the top-left corner of the page and scan that across the first few results and then they look to the downward portion, so this method creates a triangle-shaped pattern. In simple terms if you achieve a position on the top-left corner of the search result page there is a chance to be clicked by the users and get more visitors to your website. As a result you can improve the traffic and clicks. By right optimization with effective Seo concepts and strategies you can improve your ranking and can get more attention from the visitors.
The Golden Triangle of SEO highly matters and directly impacts many factors like website visibility, traffic and conversions. Because most of the people mainly focus on the top-left section of the search engine result page and they focus only on the things that they saw first. They only click the links that they saw at the first page and ignore the lower result pages. So here it is important to pay attention by achieving a position on the first page. That’s why we can have more clicks and traffic. If your website is ranked in this attention area you can have more clicks and can develop more customers and trust. Developing good seo strategies and methods will help you to reach here by doing several things like keyword optimization on your website, adding high quality content and inserting keywords in them, collecting high quality backlinks and others.
Future of Golden Triangle in Seo
While coming to the future of Golden Triangle in SEO search engines will try to change the way of results displayed but here its importance and concept remain the same without any change of website visibility. We know that users will mainly focus on the top-left section of Google's search results. In a developed world we know that there are many features in today’s search results like snippets, local results and ads etc..These all features will attract user attention. The introduction of AI is also changing the searching method like voice search, and zero click results. Golden Triangle plays an important role in search engine optimization because the more attention to a website is the top position they achieved. They will only get the highest attention, traffic and clicks etc..For making your website visible to the top page it is important to do advanced seo practices.
It says that everyone who strikes a triangular area in the top of the page in the SERP. It iis the space where all the eyes are covered in the page or Google.
That triangle area has different visibility zones.
- Hot zone : It is the corner of the SERP where the first organic search result is placed. The website got ranked first and second to acquire this place and takes the majority of clicks around 55%- 65%. Everyone aims at reaching their website in this place.
- Warm Zone : This zone is the visible place right after the hot zone. It basically appears in 3-5 positions in SERP. It is still noticed by users without scrolling with 20%- 30% clicks generated.
- Cold Zone : This zone is below the fold, where the results beyond 6th positions appear and are least noticed. It is only seen by the users who look deeply. The number of clicks decreases as it goes down.
In conclusion, the Golden Triangle plays an important role in seo because the visitors who search information they will only focus the first page result so the chance of being clicked visitors. So here we can improve our website traffic, clicks and visibility.
