Nowadays, Search Engine Optimization is considered an important method used by professional website development services company to improve the performance and visibility of their website to search engines like Google, Yahoo, and Bing. The main aim of working on seo is to improve the traffic to the website to make the website more relevant and user-friendly. A lot of strategies are used to improve the performance of websites in search engines, including keyword optimization, updating quality content on the website, link building, and other technical optimizations. Seo can be mainly classified into two ways. On-page optimization, off-page optimization, and Technical Optimization.. On-page seo focuses on website content, and other Off-page factors include link building and Technical means of improving site speed and ensuring user-friendliness and security. Here, the common question raised is do seo need coding? The answer to this question depends on what type of work you are doing. In this blog, let us discuss more about this topic.
Seo does not require a coding process throughout the work. But while working in certain areas, it should be an advantage to understand the basic web development languages of HTML, JavaScript, and CSS. While working on the technical side of the site, coding should be required to optimize the website structure, improve the performance of the website, and ensure better indexing from search engines. Now, let us discuss in which area coding is important.
Learning and understanding the basic web development languages like HTML and CSS helps to identify the structure of a website. This helps to optimize heading and meta tags and alt attributes. Understanding coding helps to minify the CSS and JavaScript files and improve the lazy loading, which leads to improved page performance. An Seo analyst is entitled to do the work of changing robot.txt files, developing XML sitemaps, and allocating canonical tags to the pages of a website. This side of the work needs coding in seo. And implementing Schema markup on the website to understand how search engines try to display website content in snippets.
By summarizing, coding is not essential in seo, but basic knowledge in coding helps the seo analyst to work on the technical seo side and improve the performance of the website in search engines.
For improving website visibility in search engines, different tasks are there to be followed. Different types of tasks are there to be performed without coding. This includes Keyword research to identify different anchor texts that can be added to website content. Content optimization is another work that can be done without coding. Writing high-quality content on websites and adding the keywords in those texts to attract viewers. Several on-page practices like optimizing meta tags, meta description, title optimization, image compression, and alt text for images by adding keywords in that text also help to improve the performance of websites without using coding. Link building in seo means identifying high-quality backlinks to enhance domain authority. The above-mentioned works can be done without coding.
Learning coding in Seo is not mandatory but to become an experienced seo specialist it's essential to learn basic coding practices. Learning basic web development languages Oh Html,Css and Javascript helps to optimize the website structure , improving the indexing process and solving the technical issues. If a seo specialist learns basic coding functions this may help to improve the communication between web developer and seo analyst . Learning knowledge in coding also helps an seo specialist to secure their career opportunities wider.
Answering this question might be a little tough because seo is easy and simple for some categories of persons and complicated and challenging to the other category. For the simple categories who deal with keyword optimization, content updation and on-page , there are a lot of tools available for this work like google keyword planner, semrush etc.. Seo becomes challenging to the group of people who need to deal with the technical side of the work. By analyzing the other side google tries to update their algorithms so here specialists should be aware about the updated algorithms. When high competitions are there for achieving first rank in google search engine this may be a complicated task to an seo analyst to crack that target. He needs to make a strategy to attain a position in search engines results pages.
By concluding coding is not considered as an important knowledge for performing seo but if an seo analyst is mastered in coding this helps them to sharpen their technical skill. If you are a beginner seo analyst and working on content and on-page seo , some seo tools will help you to complete technical seo tasks. Learning coding helps you to identify the solutions independently without a web developer's help.
