Benefits of digital Marketing Statistics

Digital Marketing Statistics

Digital marketing is one of the best methods of advertising through digital channels for the identification, and development of the audience to convert them finally into customers. Digital marketing is the finest technology to find out the target audience, understand more about their requirements, learn important data about them, and give your marketing team credibility. The different strategies of digital marketing are Search Engine Optimisation(SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), online marketing, email marketing, and content marketing methods. These methods are adopted by different businesses to endorse goods, services, and brands. Consumers always rely on different available digital means to research their requirements.

Digital marketing has already been well established and many of us rely on it, and online advertising has become more complex as digital marketing has an enormous system of channels so that the marketers simply must onboard their brands. The true potential of digital marketing is only achieved when marketers dig deep into the vast and intricate cross-channel world and find out the strategies that make an impact through engagement marketing. In Engagement marketing, based on the data collected over time, a potential interaction is made between consumers and providers. The number of social media users has risen at an exponential rate in the last 12 months and it has crossed about 4.62 billion social media users every day.

Benefits of digital marketing in businesses.

The affordability of digital marketing compared to traditional marketing is less since digital marketing fully focuses on marketing strategies to convert the specific target audiences. Global reachability is very high in the digital marketing strategies so their probability of getting your marketed content viral is higher on improving the social networking and getting more leads. In this case, measurable results are a major attraction. Using analytics tools we can track the marketing growth. Digital marketing keeps your business on the safer side of competition and your business can ace the digital world. In the case of user experiences, it's beyond expectation with the help of digital marketing.

Digital marketing era

As the digital marketing industry is dynamic and ever-changing, we must keep up with the latest advancement in technology in this sector. We have to be vigilant and need to lag to watch rivals that can emerge. Keeping up with the latest trend to generate the best results and taking your businesses to a higher level is what digital marketing is all about. Digital marketing encourages people to move ahead in their profession in many ways.

SEO Statistics

It is found that more than 90% of online interactions initiate with a search engine. SEO is one of the important digital marketing strategies and its vital to invest in proper SEO practices. This can increase your ranking on Google and other search engines, which helps you to be more identified and utilized by the users who are searching for their requirements. Ranking the company or business website high on search engines results to be the best form of advertising for products or services. It’s reported that Google gets more than 77000 searches every second and it is at least 2 trillion searches within a year. What this means is that one of the best ones to leverage your business is by investing in search engines. When the website ranks high on this search engine, you’re likely to get more organic traffic.

Email Marketing Statistics

In 2018, it was found that 281 billion emails were sent and received each day. Email is one of the best mediums of communication as well as a medium for marketing your business, products, or services. So many believe in that email marketing as it is very effective as other strategies. The statistics reveal that in 2018, 281 billion emails were received every day and now it will increase by 347 billion by 2022. It proves that email marketing is one of the finest ways to reach your audience. On average, the open rate for welcome emails is 82% as per the latest report. This matrix is crucial, as it determines whether your email marketing campaign is working or not. The average number of people who open their emails via mobile devices is 49% which points that email marketing is mobile-friendly.

E-Commerce Statistics

Some of the latest key findings on e-commerce statistics are that over 74 % of companies already possess a website personalization program. The Us e-commerce sales have already crossed $1 trillion in history. So it is in high demand lately. In the survey conducted, more than 74% of companies already have a website personalization program


Since the digital marketing industry is always changing, you must keep up with the most recent research, trends, and technologies in this sector to stay ahead of others. The studies and the statistics derived from them will give you insight into the digital marketing world and help you to find out the best among those that suits your businesses. The ideas can be built out from these studies and you can adapt them to help your business remain competitive, even get ahead of the curve.