NOV | 2016
Using YouTube videos for marketing purposes also has many other benefits. Here are the reasons why your business should be using YouTube videos. According to the YouTube press page, the number of hours people are watching on YouTube each month is up 50% year over year. This means that more people than ever before are watching videos on YouTube, which is great news for marketers.
Digital video is replacing TV ads as the preferred method for advertising and much of this traffic comes from YouTube. A recent study also confirmed that millennials prefer digital video as their preferred marketing channel. All of these statistics indicate that YouTube is growing rapidly and digital video is a requirement for reaching customers online.
Since Google owns YouTube, posting video content to the site can have a positive effect on your SEO efforts. You can take advantage of the boost by making sure to share your videos on social media and doing things to increase the engagement that your video receives. You should also write high quality descriptions for each video so that your videos can rank for related keywords.
If you are looking to attract customers in other regions, or internationally, Youtube has the worldwide reach that you need. Only a small portion of the users of the site are located in the United States while a larger portion are located in other countries. If using your product or service only requires that the person speak English, you will be at an advantage by opening your content up to English speakers in other markets by posting on YouTube.
If these statistics are not enough to convince you of the value of YouTube, you should know that your competitors are already likely using this platform. YouTube is used as a marketing platform, not only by small businesses, but also by major corporations. If these companies are already getting great results from using YouTube for advertising, just think of what the possibilities might be for your own business.
Marketing on YouTube does only mean spending money. You also have the opportunity to earn money from your YouTube Videos with Google AdSense for Video. This feature can be used to monetize content that your business posts purely for informational purposes. If you are just starting out and don’t have the budget to roll out a huge campaign, generating some income first with AdSense may help to reduce your costs. In addition, YouTube videos will stay on the site forever, unless they are removed for a TOS violation or by you directly. Therefore, you will have opportunities to earn from your content for years to come.