What is Social Media Marketing?


MAR | 2016

social media marketing

Social media marketing is a type of internet marketing that utilizes social media websites as a marketing tool. The main job is to produce the content that to share in social media’s to get their brand more popular and broaden customer reach. The main component of social media marketing is social media optimization (SMO). Social media optimization is to make visitors to the website and it can be done by adding the social media links to the content like sharing buttons, RSS feeds etc.

SMM is more common with the popular websites like Facebook, Twitter, Linked in, Reddit, Tumblr etc. Social media marketing can provide more benefits to the companies and it can deny the wrong clients also. Social media marketing can give new customers and engage with existing customers to the companies with a way to reach.

Social media marketing campaigns are done in:

  • By establishing a presence in all popular social media on major platforms.

  • To create sharing content and advertisement.

  • They dig more customer feedback through campaign, contests and surveys .

  • The rich data or information available through social media can allow advertisers to target their message to get better results from potential customers. Social media marketers create viral content designed to spread between users quickly. To give more impression on the customer seller relation, social media presence is a necessary. There are many tools for monitor the social media presence. Some social media tools that used commonly to monitor the presence is Feedly, Mention, Quintly, Buffer, Twitter counter etc.