Top Tips for Designing an eCommerce Website


JUNE | 2016

Top Tips for Designing an eCommerce Website

Many people are doing more and more things in online. One major thing is shipping. It’s one of the many reasons businesses and their processes are shifting online as well. It makes sense to start an online store rather than a brick and mortar establishment because of the reduced overhead costs. Whether you want to add an online component to your business or want to start out with just an online store, here are some great design tips to help you succeed.

  • Keep It Lean, Mean and Built for Speed

  • You many not already know this, but page load times are a ranking factor with Google, and Google will be one of your main sources of traffic. Also, customers tend to be turned off if they have to wait too long for a page to load. Flashy ecommerce websites are visually appealing, but if they slow your page load times and task your customer’s browser to a crawl while loading all those Flash animations, it’s time to start streamlining your site.

  • Provide Helpful Content on Every Product Page

  • As mentioned, Google will be one of the major drivers of traffic to your site. However, you have to do a good job of providing informational and helpful content on your product pages for it to recognize that these are pages worth returning at the top of the search results. And no, cramming as many other products onto a single product page isn’t helpful.

  • Showcase the Product As If Your Customer Was Really There

  • The thing about online shopping is that customers can’t physically examine your products. The only thing they have to rely on are pictures, descriptions, and any customer reviews on the page that they can find. Make sure to use high quality product images that will give customers a clear picture of how the actual item looks like.

  • Design a Separate Mobile Site

  • It’s important to note that one of the main reasons a lot of people are shopping online these days is because their smart phones and tablets have made it easier to access the internet from anywhere. Mobile users have slower internet connections and responsive web design requires them to load the same heavy front codes as desktop user, which significantly increases loading time. This is detrimental for eCommerce.