SEP | 2016
For those of you that aren't familiar with WordPress, it's a blog platform that gives you a pre-built blog site for free. The self-hosted option is the better route to go because of the flexibility and options you will have at your fingertips – literally. Here are top 5 reasons to use WordPress for your blog.
If you're using a blog for your marketing strategies, you're probably interested in Search Engine Optimization (SEO) - at least a little bit. The idea is that you want Google ranking your site higher than your competition for any given keyword. Well, for whatever reason, Google loves WordPress. You need a WordPress blog development services if you are in SEO strategies.
You can use the free version of WordPress and have no problems and make that work for you just fine. But you could run into a few problems, the biggest of which is that your blog could be here one day, and gone the next. If you have a self-hosted WordPress blog, no one can touch it. It's yours. Paying a small monthly hosting fee but it's WELL worth its value considering the thought that you might lose your blog otherwise.
Now, do you want the generic WordPress Theme that comes with WordPress, or a custom designed one that is specific only to you? The default WordPress theme is perfect if you're just setting up a blog to have a blog. BUT, since you're in this industry to make money and brand you, suggest a designed custom theme. There are tons of people who design custom WordPress Themes that you can easily upload to your domain, to change the appearance and feel of your WordPress website. Some of the WP Themes are paid versions, but most of them are free.
Plugins are what soups-up your blog. The right plugin can save you time, make you money, and make your job a WHOLE lot easier. Just like with the WordPress Themes, if there is a specific function you want your blog to perform, there are programmers out there who have created WordPress Plugins that will make your job A LOT easier. Each plugin is designed to do a specific function to help improve the quality or "feel" of your WordPress blog.
When you find a Plugin you want, just click "Install" on that specific plugin page, and it will automatically download, unzip, and upload it to the right Plugin directory on your blog. After it finishes its upload, simply go to the backoffice area of your blog to "activate" the plugin.
WordPress is an HTML based blog platform. It allows you to use WordPress like a website rather than just a blog. Your editing and functional capabilities are that much more increased. When you're creating a post - you have the ability to add videos, pictures, graphics, links, and audio all in HTML format. All this means is that you'll be able to create and edit your posts in either basic HTML format (with code showing) or in a "What You See Is What You Get" (WYSIWYG) format. Or you can do HTML formatting - all with a click of the mouse and flip-flop back and forth. While you're editing your post, a Preview option is available to see what your blog post will look like to your readers and subscribers when they visit your blog.