Implementing a responsive design for your website is not at all an easier task. However, there is a right and a wrong way to do it. Since responsive design has become essential for ecommerce merchants, it is important to understand what makes a proper responsive design website. Here are a few mistakes to avoid while implementing a responsive design website for your company.
Choosing the Right Platform
The first key in implementing a responsive design website successfully is, to choose the right platform. Remember, not all responsive design websites are built on the same platform. Some responsive design websites utilize third-party platforms such as WordPress, Magento, Joomla and others. While you may expect your website to build by simply adding on an existing simple HTML site that you already have, it might be a good idea to upgrade to a advanced platform. A responsive website that is built on a content management system tends to be easier to upgrade. If cost is your concern, then a good web designer can advise you an easiest and cost- effective way to upgrade your site.
Not Testing Your Site
Although working with a professional web design company tends to alleviate most of these issues, there are some companies that utilize responsive design but fail to test their websites. The errors may not be as obvious but most of the times, the page will fail to load. Instead, a more insidious problem, for example, is a page that re-sizes so that it is too small to be effectively used, and it can happen when you load the mobile version of the website.
Not Enough Content for Mobile Users
This part of the optimization process should definitely not be ignored as you build the initial responsive website. Oftentimes companies believe that less content is needed simply because the user is accessing the website from a mobile device. However, the appropriate amount of content needed to obtain sufficient results in terms of conversions or sales typically depends on the company. If customers need ample content in order to make purchase decisions via the desktop version of the website, this fact should not be overlooked when designing the responsive version of the mobile site. The solution is just to make sure that the content loads quickly regardless of the device being used to access the website.
Emails Are Not Responsive
Another important component of upgrading your site is to make sure that the emails that you send out are responsive. Failing to upgrade your email marketing templates along with the rest of your site can lead to lost sales and more, conversions. It is important to make sure that the responsive email templates for your website perform just as well as the website itself if you want to see results from your upgrades.
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