NOV | 2016
Implementing a responsive design for your website is not the easiest task. However, there is a right and a wrong way to do it. Since responsive design has become essential for ecommerce merchants, it is important to understand what makes for a proper responsive design website. Here are a few mistakes to avoid as you implement a responsive design website for your company.
The first key to implementing a responsive design website successfully is to choose the right platform. Not all responsive design websites are built on the same platform. Some responsive design websites utilize third-party platforms such as WordPress, Magento, Joomla and others. While you may expect your website to built by simply adding on an existing simple HTML site that you already have, it might be a good idea to upgrade to a platform. A responsive website that is built on a content management system tends to be easier to upgrade. If costs are your concern, a web design expert can advise you as to the easiest way to upgrade your site.
Although working with a professional web design company tends to alleviate most of these issues, there are many companies that utilize responsive design but fail to test their websites. The errors may not be as obvious has a page failing to load. Instead, a more insidious problem, for example, a page that re-sizes so that it is too small to be effectively used, can happen when you load the mobile version of the website.
This part of the optimization process should definitely not be ignored as you build the initial responsive website. Oftentimes companies believe that less content is needed simply because the user is accessing the website from a mobile device. However, the appropriate amount of content needed to obtain sufficient results in terms of conversions or sales typically depends on the company. If customers need ample content in order to make purchase decisions via the desktop version of the website, this fact should not be overlooked when designing the responsive version of the mobile site. The solution is just to make sure that the content loads quickly regardless of the device being used to access the website.
Another important component of upgrading your site is to make sure that the emails that you send out are responsive. Failing to upgrade your email marketing templates along with the rest of your site can lead to lost sales and conversions. It is important to make sure that the responsive email templates for your website perform just as well as the website itself if you want to see results from your upgrades.