JUL | 2016
If you are trying to figure out or improve your content promotion strategy, here are some tips for promoting your content that can help improve your results.
Use Social Media
Using social media is an important strategy for content promotion. Many people use social media to discover new content from various sources. In addition, these same individuals will often review your website at least once when they follow you on social media, if they are highly engaged with the content that you create. Google has also recently announced that it will begin providing content from Twitter in its mobile search engine results. Therefore, the amount of visibility that social media can provide in terms of boosting your content is virtually limitless. If you don’t promote your content as a part of your current social media strategy, you should start right away.
Add a Visual Element
Visual content, including images and videos, is quickly becoming the most shared type of content on the web. If you want to increase the likelihood of your content being shared, you should try to avoid creating text-only content. Incorporate videos and images that drive home the major points of the content. After you promote the content itself, you can also consider promoting the images and videos as stand-alone pieces of content to attract readers back to the source.
Reach Out to Influencers
If you are trying to promote blog content, you should make sure that you reach out to influencers in your industry each time that you publish a new piece of content. By reaching out to influencers, you will have another important figure provide credibility to what you write by providing you with feedback and also sharing the content with their own followers. In every industry, there are influencers with a significant web presence. It is essential that you determine who these individuals are so that you can form relationships with them.
Press release are still very effective for increasing awareness about your brand. If you want to publish new press releases for your business, make sure that you send them to media outlets.