JUNE | 2017
Establishing a prominent presence online isn’t quite as straightforward as it used to be, thanks to ever-changing user demands for fresh and innovative online experiences. We are well past the stage of simply creating standard WordPress websites to attract users to our products and services. What’s more, one really needs to stop and think for a moment about how one’s site must be completely up-to-date keeping in view the current norms and trends, in order to cater to an audience’s diverse needs.
All of this is possible through WordPress theme customization, which involves customizing your chosen theme to ensure that it behaves as per your needs, as well as the needs and desires of your audience. To put it in perspective, here are some benefits or reasons, if you will, to better explain the importance of WordPress theme customization.
Think back to the past week or so – how many sites have you come across that look, sound and feel pretty much the same? You just sift through the pages, at one point your eyes even glaze over and you stop engaging with the content because it’s all the same.
Remember that a memorable site design is what inspires your visitors and instills in them the motivation to further explore your site. It will leave them in awe since when they see a site boasting a brand new design. Your objective here is simple: spice up your preset theme and enjoy more traffic to your web pages.
Apart from the design aspect of pre-made WP themes, some also contain faulty codes because developers will have generally varying skill sets and they may write codes that may not be fully tested for bugs.
Custom WP themes on the other hand are very code-efficient because they only have features that you really need, instead of stuffing a whole range of features that serve no purpose. In the process, the chances of bugs and ‘bad code’ can increase even more.
WordPress theme customization lets you make certain changes to your WP website such as easily changing headers, footers and sidebar layout or how images are displayed. So in essence, you’re
customizing the theme of your website to have better control over how each page looks and functions. Once you understand the flexibility WP theme customization offers, keep the following in mind:
Stay in touch with the latest online trends and present yourself as a unique identity by customizing your website’s WP theme. Take the above benefits and/or reasons with regard to the importance of WP theme customization into consideration, to establish your website’s authority online and leave a lasting impression on every user that visits your site.