OCT | 2016
Search Engine rankings define the extent to which your service or product will be seen by the people or potential clients, which makes it very important for your business or service to feature high on search engines, Google being the most popular one. Basically, it is all about getting the keyword right and making it feature in the right place and if you are targeting Google (which you should as it is highly used) WordPress is your place to be.
If you know how it works, then you also know about the great chemistry that Google and WordPress share and why Google loves WordPress. Google is the most popular search engine while WordPress is the most popular blog forum and platform which constantly fuels Google’s search lists with fresh content, making sure the content is not stale and boring, so that this engines popularity remains. This is the basis of their relationship and you need to take advantage of that.
You must be wondering, WordPress is a blog platform and how can your non-blog service or website get benefited from this forum where you constantly need to write something about your service. First of all, WordPress does not just entertain blogs, but caters to non blog websites too.
Now you know why WordPress is the best way to achieve higher rankings in Google. The question is how will you do it? Here are a few steps you can follow, to achieve the desired results.
1) The first step to using WordPress is the most basic one. This great platform is free and all you got to do is sign-up for it and download the template and skin you would want for your website.
2) The second step will be the keywords you will use. It all works on keywords, and if you don't have the most searched or most popular keywords, you do not stand a very high chance of being noticed. So now what you need to do is make a list of the appropriate keywords that will help your website.
3) Now is the important part. To make your site look like a regular website and not a WordPress blog site, you need to make some changes in your WordPress account. Got to settings, click on permalinks and change the default structure by clicking on the Custom Radio button. Insert /%postname%/ in the box so that your site appears to be in the format of site.com. Also, get the All in one SEO Pack and activate it through your Dashboard. This will greatly help you in search engine rankings.
4) Now that everything is set, all you got to do is post fresh content on your page so that it is not considered old and outdated, giving you a higher chance of topping the Google list.