How to Use Testimonials to Attract New Customers

27

JUN | 2016

testimonial attract

One of the best ways to attract new customers is to post online testimonials. These testimonials must be from real people and discuss their experiences with your business. By reviewing the stories that other customers have told about your business, your potential customers may feel more convinced about doing business with your company. Here are some tips to help you use online testimonials to attract new customers and boost your business.

  • Personalize

  • Make sure that each email that you send to request feedback from your customers in hopes of obtaining a testimonial is personalized. When done right, a testimonial that the customer has spent time on really shines through when it is helping you to gain more sales on your website.

  • Provide an Incentive

  • It is very likely that a number of customers will opt to leave you feedback on your website if you request it from them. However, many won’t unless you provide some incentive. You can opt to give away a prize, such as an entry to a contest, or a cash reward for their feedback.

  • Use Social Media

  • Social media is a great option for getting feedback because most users already post their opinions about which products and serves they do or do not like. If a customer has had a particularly positive experience and has posted as such online, then it is possible that there is an opportunity for your business to request an official testimonial.

  • Make Sure to Update With New Testimonials

  • Making sure to update your content with new testimonials periodically is an excellent idea if you want to stay on top of your website. Fresh content is always recommended for the search engines. However, clients that are unsure as to whether to hire your business will also be on the lookout for testimonials from customers. Getting quality testimonials is a great way to help ensure the success of your business. Testimonials can also show you exactly where customers find value in your business. You can then use this information to improve your marketing materials.