How to improve SEO on using video


MAR | 2015

Improve SEO using video

A video once uploaded is useless if it cannot be found. Uploading videos are one of the best ways in increasing the sites ranking results. Usage of video is a compelling visualization medium that engages the potential consumers, increases the search engine rankings and provides a hike in the online visibility. Here we have gives some tips in using a video for the improving SEO and to get your video and the website popular.

  • Integrating Video

  • Video stuff is one of the factors that mainly affect the SEO ranking of a website. Video remains as an evidence for a quality content. By integrating a video we expect that there will be an increase in ranking of the site since there will be demand for video by the customers in the search results. Altogether there will be a hike in the page ranking of the website.

  • Including video sitemap

  • Video sitemaps acts as an extension of the general sitemap that you use in your website. There is a chance to duplicate the information given on the video sitemap such as the keyword labels used for the identification of the video. Here the metadata which is customized will include rating, age appropriateness, duration, view count, embedding option and much more useful information.

  • Hosting video on YouTube

  • YouTube is one of the second largest in the search engine list of the number of queries. For SEO purposes there are some who suggest uploading or hosting your video on your own website where as some come to the conclusion that the videos get tied to popular publisher sites like YouTube, Thisoldhouse etc while searching universally.

  • Backlink from YouTube video

  • The links and shares given to the video uploaded in YouTube is not counted as the links that directs to your site. Therefore it is recommended to create two links as backlinks to your website from YouTube. For that a YouTube channel is to be created and the webpage should be inserted into the profile you created with the link that includes the description of video.