NOV | 2016
Many clients are likely already satisfied with their internet marketing providers and believe that they are already getting the best service possible. While you may be getting great results, there is always room for building a better relationship with your internet marketing firm. Here are several ways in which you can improve your relationship with your internet marketing provider.
If an SEO guy you hired in the past did a terrible job by using spam to try to fix your rankings, let your current provider know. While it can be embarrassing to admit a mistake, the only way the new firm can help you repair the damage is by knowing what happened in the past. Therefore you should give your complete history about your company’s online marketing strategies and some goals about where you would like to go in the future.
Unfortunately most people cannot figure out what someone else wants from them unless they are told. The same goes for internet marketing providers. If you have specific expectations from a company, then you should let them know what your goals are. Then they will be able to provide you with a realistic estimate as to whether your goals can be met. This will avoid the disappointment and disagreements that are caused by assumptions.
Working with an internet marketing company is an ongoing expense. Therefore you should let your internet marketing company know what your budget is and they will either be able to accommodate you or recommend you to somebody who can. Getting great service means that you are aware of the fact that good service doesn’t come cheap.
A good internet marketing firm will check in with you regularly with updates. However if there is something going on in your business, initiate that update yourself. Your internet marketing company may need to modify your company’s marketing strategy based on your feedback so it is important that they are made aware of important updates as soon as possible.
The purpose of using an internet marketing firm is so that they can design a marketing strategy that is tailored to your business. Your goal is to carve out your own space, not to become your competitor. While paying attention to what they are doing might be helpful to stay ahead in market news, don’t demand that your internet marketing firm copy what their doing as the result could be detrimental to your brand.
It is important to understand that internet marketing is a long term endeavor. Don’t expect issues to be fixed overnight if you started out with a company because you were trying to fix problems. Most of all your internet marketing firm is there to help so don’t hesistate to reach out if you have questions or concerns.