Google, can undoubtedly term as the treasure house of knowledge. For instance, a few days back, during a tea- break time, our team went into a discussion on the film ‘Game of Thrones’ and that leads to the detailing of the movie. And thus we were eager to know where exactly was this filmed. Obviously, our next step was to “Google “it.
Within seconds, Google gave us the answer to all our queries, as the search engine has already highlighted the name of countries in bold letters. Besides our particular question, Google also provide answers through frequently searched links
Millions and millions of search are being carried out in Google every day. Interestingly, people have started to ask questions in Google like the way they talk. The above example explains how artificial intelligence plays an important role in SEO. Everyone wishes to get precise answers from Google and hence the search engine platform has to use its intelligence to answer every question. Google does an engineering work based on previous searches and formulates a perfect answer box along with related searches.
So, to make your online business a success, one should make use of artificial intelligence in SEO strategies. We will discuss a few strategies which can make your business competitive in today’s online market.
Use intelligent keywords
The keyword is something that builds your brand. To make it possible, gathering, generating and grouping of keywords is necessary. There may be many similar keywords other than your targeted keyword. However, it is not easy to make separate landing pages for all keywords. Hence, you should develop a perfect landing page and direct all the keyword search to one page. Think wisely before selecting the main keyword, because all the other keywords should be its related search in Google.
Example: car rental in New York
Related keywords :
car rental nyc cheap
budget car rental nyc
luxury car rental nyc
Here ‘car rental in New York’ is a wisely targeted keyword. Here all the related keywords will be represented by one keyword.
Cluster and predictive analysis
Cluster analysis is one of the efficient methods used for auditing current pages and finally grouping them into topics. The two major advantages while doing this technique is that it helps to improve the Page Rank distribution and search engines could identify pages based on a certain topic.
Predictive analysis is based on tools like Google trends. Identify the keywords which are having more traffic and that drive business. Better tools will provide you with insights for the future too. Also, you should be able to predict the requirements of the customer.
AI-powered chat box
Installing a chat box on the website can definitely increase your sales. Can you imagine a chat box powered with AI. The machine will be replying for all questions automatically. This activity will take your sales to a new level.
Our digital world is already familiar with the concept of artificial intelligence and its association with SEO, but now it is essential as well as an important part of our business. Remembering the power of Artificial Intelligence and laying down SEO strategies based on that is the best method.