For eCommerce businesses building an email list is not an easy task. With all of the messages that subscribers regularly receive from businesses, your content really needs to stand out from the competition. If you want better results from your email marketing efforts, it’s time to try something different. Here are 5 ways to reconnect with your email subscriber list.
Many eCommerce retailers make the mistake of thinking that their customers don’t want to hear from them unless there is a discount offer involved. In fact, the opposite is true. Nearly every eCommerce business sends out discount offers. As a result, how will sending out discounts differentiate your business from the competition? The solution is to educate your customers when they are not making purchases.
If you are looking to reconnect with your customers, send them emails about specific topics that match with their interests. For example, let’s say that you just had a customer purchase home gym equipment from your business. If you want to re-engage with him, you might send him emails about how to do specific workouts or the best accessories to complement the new equipment.
Contrary to popular belief, eCommerce email marketing doesn’t always have to be about selling to your prospects. You can also expand this approach by linking your emails to blog posts about such topics.
When it comes to promotions, discounts aren’t the only option. In fact, your customers will see your business as more in-tune with their needs if you take the time to develop exclusive promotions.
You can provide exclusive promotions by:
*Running a contest that gives away free samples of your product or a free subscription to your service.
*Hosting an event on social media or via webinar software that will allow your customers to interact with your brand on a more personal level.
If you have already segmented your email subscriber list, then you already have a group of customers that you can target specifically with these promotions. Use creativity and also make sure to ask for feedback from your subscribers to find out what your company could do better.
Marketers put a lot of effort into creating great content. It is only natural that you might want to get users to pay for your content before they view it. However, if you are trying to reconnect with your email subscriber list, you can attract more opens and shares simply by giving away your best content free of charge.
Leading with amazing content will show your users that your brand has much more to offer and increases the value of your email list by attracting top dollar customers who are likely to spend more on your products and services.
Subscribers to your email list have already shown that they are interested in your brand and the content that you offer. Why not use your email list as an opportunity to learn more about your audience? This strategy works best when you include a survey in your email.
However, you should also provide some benefit for the survey takers to get more responses. Make sure to ask questions in your email survey that have quantifiable answers so that your feedback can lead to real improvements in your products and services for your customers.
If your email subscriber list has been on the decline as far as engagement, you can reconnect with your subscribers simply by using tactics to get them back to your website. Once they see the changes that have been made to your website since the last time that they visited, they may feel compelled to open your emails more often so that they don’t miss out on important changes. Do this by creating emails that end call to action buttons to continue reading the content on your website.