MAY | 2016
There are many ways to boost your ecommerce traffic and sales. Today social media is an important component of online marketing. Social media is impacting the ecommerce industry, by checking the data, it is analyzed that 37 million social media visits that led to 529,000 orders. Strong and high-impact improvement ideas really do form the bedrock of successful conversion rate optimization (CRO) efforts for any ecommerce website.
To boost eCommerce sales,
Take Advantage of Instagram
Social media platform is very important in online marketing and you can increase traffic by starting eCommerce marketing campaigns in social platforms like instagram. There are 100 million users and about 40 million photos are uploading each day. So that is a good chance to expose your company or brand.
Simplify the checkout process
Make the options simple for users, because people appreciate simplicity and ease for online transactions. Asking customers to register account will increase cart abandonment. Because users don’t like to keep more username or passwords and also they know after sign up there will be more spammy emails and newsletters.
Ask for Customer Reviews
Generally, people buy things by looking the reviews of a product. So ask the people to write a review about the product. Reviews make trust and confidence in consumers for your brand. Reviews helps to know more about the product, that is the product will be useful or not. That makes the customers selection easy also.
Stay updated on new technology, current trends and provide quality customer service. By improving the customer experiences, you can increase your customer trust and loyalty.