JUN | 2016
If you are doing SEO on your own and you haven’t yet reaped the benefits, it may be time to rethink your strategy. In many cases, the problem is caused by the fact that the business owner doesn’t understand that there is more to SEO than simply placing keyword phrases on a website. In fact, SEO success relies on many important factors that go far beyond keyword phrases. Here are 5 reasons why your SEO efforts aren’t working and what you can do about it.
One of the most common mistakes that occurs when we work with companies that do SEO on their own is keyword stuffing. Despite what you may have heard, using the same keywords over and over on your website will not help your business to get to the top.
While keyword selection is just one aspect of a sound SEO strategy, technical SEO problems with your website could also set you back. When it comes to resolving technical SEO problems, you need to review your site for issues, such as:
Duplicate content is another issue that companies have still not gotten the message about. If you are copying content from the pages of your own site to other pages on the site, you are likely hurting your SEO efforts. When the same information appears on multiple pages of your site, the search engines becomes confused as to which page it should rank so that users can find the information that they need on your site.